Brief:
Rethink the signage for Le Royal Meridien Bistrot Restaurant to help people find their way around the buffet with ease
Answer:
All food stations were covered with a pattern that displays their name in large lettering visible from a distance, as well as the full menu in small lettering that only become readable as you get closer to the station (and the food), so all the information is accesible as needed! First you spot the kind of food you are looking for. Then the menu helps you decide which food to choose. The pattern is designed so that the large letters are actually made from the smaller ones. The total layout is also used as a decorative element and is in line with the new international visual identity of Le Royal Méridien.
Result:
Credits:
- printing: PX2 Shanghai
- concept design and layout: blank
